Capabilities

Strategy • Copywriting • Photography • Video Production • Email Marketing • Project Management • Social Media/Social Ads • SEO • Google Ads • Creative Direction • Analytics Analysis • Media Pitching

Adobe Lightroom • Adobe Premiere Pro • Wordpress • Google Analytics • Google Data Studio • Google Suite • Microsoft Office Suite

CV

Communications Officer, RefugePoint

• Advance RefugePoint’s visibility, reputation and relevance through various digital channels, reaching new audiences and building loyalty with current ones

• Write and publish content for external audiences, such as newsletters, press releases, official statements, client stories, website copy, blog posts and social media

• Evaluate communications analytics to assess the effectiveness and reach of the current strategy and optimize tactics

• Design, write and facilitate the production of quarterly reports and donor communication materials

• Oversee Google Ads and social media advertising to drive high-quality traffic to the organization’s website

• Field media inquiries, support press outreach and track media coverage

(June 2021 – Present)

Marketing Manager, The Myers Roberts Collective (Previously: Strategic Account and Project Manager)

(July 2017 – January 2021)

• Directed and engaged in marketing execution, including market research, social media marketing, email marketing, digital advertising, SEO, content development, editing & media buying

• Ensured seamless execution of marketing, PR, design and web projects, anticipating needs and being proactive in managing resources and budgets 

• Developed comprehensive marketing & communications strategies for a wide variety of clients

• Assessed results and analytics in order to improve tactics and write monthly client reports

• Operated as the lead point of contact for media, contractors and outside vendors

• Photographed and edited a variety of products, event content, lifestyle & promotional materials

• Met with current and potential clients to discuss needs, results and potential partnerships

Camera Production Assistant (Freelance)

(January 2020 – June 2021)

• Assist the DP, Director, AC and any other crew members with camera-related tasks, including swapping/cleaning lenses and filters, helping with camera setup, moves and teardown, operating the slate, setting markers, downloading footage, and more

• Help prepare the set with lighting, sound, props, and other equipment as needed

• Shoot Behind-the-Scenes still photography as needed

• Transport equipment, perform crowd control while filming, distribute materials and various administrative tasks

Music Columnist, Aspen Daily News

(January 2018 – May 2019)

• Wrote and edited artist profiles, critiques and event previews for the weekly Timeout segment

• Interviewed artists and photographed events

Communications Coordinator, (W)right On Communications, Inc.

(January 2015 – August 2015)

• Executed communications activities, outreach and marketing that exceeded client goals and objectives 

• Researched, updated and maintained listings of press opportunities and deadlines 

• Monitored media activity, press clippings, broadcast coverage and Google alerts to create monthly reports

• Contacted editors and reporters to vet media interest and secure coverage 

• Attended client events and provided on-site event coordination as needed 

• Updated and managed the firm’s social media, website, blog and engaged in active SEO efforts

Marketing Communications Specialist, Business on Market St.

(July 2014 – February 2015)

• Wrote, edited and posted 25 articles for the agency blog using WordPress for SEO

• Participated in an intensive 1-month inbound marketing campaign that doubled our online traffic and tripled our website visits from social media

• Created monthly key performance indicator reports for marketing efforts

• Monitored and posted social media content for multiple clients using Hootsuite

• Helped develop, design, brand and market a proposal generator software program

• Crafted email campaigns using Mailchimp and Hubspot

Education

Malmö University, Sweden (2022 - 2024)

Master of Arts, Communications for Development

San Diego State University, California, U.S. (2010 - 2014)

Bachelor of Liberal Arts, Journalism with an emphasis in Public Relations

Minor in International Security and Conflict Resolution

Royal Melbourne Institute of Technology, Australia (Study Abroad Term in 2013)

Courses in Journalism and Film Production

Volunteer Experience

Volunteer Communications Officer, Wana Duma Children’s Project – Kenya

(February 2021 - May 2021)

• Design and build a modern, user-friendly website for the organization that more clearly communicates mission and initiatives and drives more donations (new site still in development phase)

• Produce numerous videos to showcase the organization’s work in Kenya and client success stories 

• Shoot and edit still photos during site and client visits to be used in digital assets and print collateral

Filmmaker/Photographer, American Red Cross

(January 2021 - Present)

• Produce videos and shoot still photography that highlight Red Cross relief programs and assistance projects

Shelter Worker - Disaster Relief Operations, American Red Cross

(September 2020 - November 2020)

• Distribute meals within non-congregated shelters to disaster victims who lost their home

• Complete tasks as needed within the DRO base - from organizing supplies to loading trucks

Marketing And Public Relations Consultant, SUP Asia

(December 2015 – February 2016)

• Execute a strategic social media and PR plan for an educational environmental tour operator in Cambodia which led to media coverage in the Khmer Post print and online

• Website redesign and optimization - Search presence went from nonexistent to #1 on Google for target keywords in Cambodia

Public Relations Consultant, Social Advocates for Youth

(January 2014 - March 2014)

• Developed an in-depth public relations plan for the organization’s San Diego branch
  

Travel Log

USA • Canada • Mexico • Australia • Indonesia • Morocco • Senegal • Kenya • Vietnam • Cambodia • Laos • Myanmar • Thailand • Malaysia • France • Germany • Spain • Italy • England • Scotland • Ireland • Netherlands • Sweden • Denmark • Finland • Poland • Czech Republic • Hungary • Andorra • Portugal • China • Japan • Puerto Rico